25 April 2017   |   by Jay Benjamin   |   Design, Branding

Product design

Environmentally friendly packaging

Sustainable Packaging In 2021 And Beyond--Apex will supply you new packing solution

It's clear that the term ‘eco-friendly packaging’ is clearly more than a buzzword.

In fact, implementing eco packaging in your brand’s operations is no longer an option-it’s a necessity.

What is sustainable packaging?
Simply put, it is packaging that, over time, reduces its environmental footprint.

This can happen in a number of ways:

Ingredients: Using raw 100% recycled or raw materials
Production process: By minimising the production process, supply chain and carbon footprint
Reusability: Creating a circular economy around the packaging, extending its life cycle and usability.
It’s simple to say that eco packaging is entirely about the environment. It also should take into consideration economic and social factors.

For example, plant-based packaging may seem like a viable option. But quite often that means clearing endangered rainforests to grow crops.

Eco packaging needs to consider the economic factor. It needs to be priced competitively over traditional oil-based/single-use packaging options.

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